B E A T S B Y D R E - A M B U L A N C E
- S X S W A u s t i n , T e x a s | 2 0 1 2 -
Playing off the name of Dre’s popular portable Bluetooth speaker, "The Pill," satis&fy created a unique mobile experience for consumers at Austin’s popular SXSW festival.
By converting an authentic and functional ambulance into a moving consumer space, satis&fy enabled the Dre street team to strategically maneuver the reclaimed vehicle outfitted with Wi-Fi capabilities through various areas of SXSW and establish a strong social media and branding presence at the festival.
Upon entering the vehicle, consumers were treated to an experience unlike any other—walls were lined with Dre Pills and doctors were readily on hand to write "prescriptions" for the wireless speakers