Air Max Day 2017@NikeTown NY

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Air Max Day 2017@NikeTown NY

Inspired by the innovative and controversial “inside out” design of the Georges Pompidou Centre in Paris, the Air Max went against the grain 30 years ago, challenging the archetypes of contemporary footwear design.

On March 26th — better known to sneakerheads as “Air Max Day” — Nike kicked off a string of celebratory events, including a grandiose projection on the Centre Pompidou’s face and interactive consumer experiences in major cities including Milan, Tokyo, and Berlin. Meanwhile at NikeTown NY, the handiwork of satis&fy’s best primed the retail space for the Air family’s latest addition — the Nike Air VaporMax.

Switching gears from the “history lesson” ethos of our recent “Air Max Ultra” installation, the current “VaporMax” makeover gave rise to a polished, modern retail environment — a departure from the preceding design’s vintage aesthetic. Assembled over the course of two days with a crew of 16 satis&fy specialists, the VaporMax installation echoed the Air Max line’s enduring, inventive spirit — embracing the colors and textures that forged the Air Max of today; timeless, elegant, and always on the precipice of tomorrow.

Happy birthday, Air Max — you’ve certainly aged well.

(photos by Dorothy Hong)

 

 

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Air Max Ultra @NikeTown NY

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Air Max Ultra @NikeTown NY

In 1987, Tinker Hatfield merged avant-garde design with NASA technology to bring the Air Max to life; three-decades later, the groundbreaking athletic shoe has blossomed into an iconic symbol of street fashion.

With the annual “Air Max Day” celebration right around the corner, we joined forces with Nike once again to deliver a series of retail installations across New York in honor of the shoe’s upcoming 30th anniversary.

Inspired by the rich history and heritage surrounding the Air Max line, NikeTown NY was transformed into a dynamic cache of sneaker lore — an explosion of colors, shapes, and textures unmistakably tied to Tinker Hatfield’s iconic designs. Display cases adorning the walls functioned as both a time capsule and storybook, taking consumers on a neon-lit journey through decades of evolution and reinvention.

At the installation’s core, a glance at the latest offerings from the Air Max line: the Air Max 1 Ultra 2.0 LE and the highly-anticipated Nike Air VaporMax.

(photos by Dorothy Hong and Shane Brandon)

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Black History Month: Equality @NikeTown NY

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Black History Month: Equality @NikeTown NY

Nike recognizes the cultural impact of sports extends far beyond recreation and entertainment — they believe in the potential for athletics to function as a vehicle for social equality and a driving force behind positive change in our communities. These core beliefs were the groundwork for Nike’s EQUALITY initiative: a call to action that challenges and inspires people to “take the fairness and respect they see in sport and translate them off the field.”

Leading by example, the EQUALITY initiative follows Nike’s recently announced partnerships with MENTOR and PeacePlayers International and took place amid the brand’s annual Black History Month (BHM) series of releases.

Taking cues from the imagery that fueled EQUALITY’s campaign, a team of satis&fy’s best transformed NikeTown NY’s retail space into a powerful visual statement, rich with striking portraits of athletes and bold typographical messages. Exclusive EQUALITY and BHM apparel entombed in gold and black product cases popped against glowing VC-Grid pixel controlled displays — finished to perfection with a smoky, mirrored surface.

At the installation’s heart, an evolving digital tower built from the portraits of both consumers and cultural icons — snapped in a nearby photo booth and delivered in real time — served as a shining beacon of solidarity and inclusiveness while providing guests with a unique, printed takeaway.

At satis&fy, our commitment to diversity, equality, and inclusion is a big part of who we are, and we’re honored to have played a hand in a project that so diligently reflects our beliefs. 

(photos by Dorothy Hong)

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satis360: Not Your Typical Open House

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satis360: Not Your Typical Open House

Some would call it an open house — we decided to call it satis360.

Opening the doors to our new location on January 26th, we welcomed clients, vendors, family, friends, and the community to a showcase of the innovative creations that define our brand. This wasn’t simply an open house; it was an experiential journey — a hands-on soiree that invited guests to dive headfirst into the creative visions that drive us.

Keeping true to the event’s name, our room-by-room exhibition highlighted our team’s wide spectrum of in-house capabilities and expertise — jam-packed with leading-edge technical and scenic production installations.

Highlights included mockup retail spaces, complete with augmented reality delivered via iPad, Planar transparent touchscreen integration, and VR technology; a selection of our finest immersive lighting and LED technology — including the satis&fy/LG Intellifridge, 8K mosaic monitors, LG Ultra-Stretch and Microsoft Kinect Interactive screens, in-house crafted infinity mirrors, and futuristic LED fabric; a miniature recreation of our groundbreaking 4k projection mapping in Karben, Germany; and various examples our in-house vinyl capabilities, CNC production, and scenic expertise. And we can’t forget to mention the crowd favorite — a bespoke mini-golf course, complete with motion sensing LED technology.

We can’t express our gratitude enough to everyone who dropped by to spend the afternoon with us — and to the crew, partners, and visionaries who made this event a success. Without you, it simply wouldn’t have been possible.

Thank you for making it a day to remember. We had a blast.

photos by Misha Ashton-Moore  |  video by Joshua Soto

 

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We are HIRING

We are currently hiring for the following positions. Please apply and submit materials via the links below. Don’t see your dream position here? We still encourage you to drop us a line (here).

 

PROJECT MANAGER - Portland, OR Branch  OPEN

SCENIC PRODUCTION MANAGER - Portland, OR Branch  OPEN

SERVICE & HARDWARE TECHNICIAN - Brooklyn, NY Branch  OPEN

MANAGING DIRECTOR - Brooklyn, NY Branch  OPEN

 

 

 


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Space Jam: 20th Anniversary

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Space Jam: 20th Anniversary

Always defy, never comply. This is the foundation of Jordan’s legacy.

In 1996, Michael Jordan teamed up with an unlikely cast of animated heroes to champion the intergalactic basketball game of a lifetime, all while creating an iconic, box-office hit in the process. To many, Space Jam isn’t just a basketball film, it’s a name synonymous with nostalgia – and Nike’s latest series of retail installations in New York, Chicago, and San Francisco undoubtedly emanated nostalgia.

If there was ever a doubt, the magnificently suspended, glowing 15’x15’ Jumpman logo above NikeTown NY’s atrium makes it clear: you’re in Jordan’s territory now. Below, otherworldly display pedestals – comprised of 3D moonrock inserts, acrylic bases, and impeccable lighting – pay homage to the film’s galactic atmosphere. The already impressive NikeTown NY LED wall was pushed to its limits, expanded and primed to accommodate Space Jam and Jordan-branded video content.

Outfitted with a pair of light boxes, flanking a striking infinity-mirror display (compliments of our R&D team’s recent efforts), the building’s East Pavilion showcases authentic pieces of Space Jam lore and the current product line offered in celebration of the film’s 20th anniversary. In the building’s exterior displays, wheat pasted graphics frame both an illuminated backboard and flawlessly fabricated moon.

Cheers to 20 years, Space Jam. Thanks for having us on board.

(photos by Dorothy Hong)

 

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Nike SoHo

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Nike SoHo

Nike SoHo

Shopping was yesterday – experiencing is tomorrow. Nike once again changes the game, sprinting into new realms of sports retail with the launch of its groundbreaking five-story, 55,000-square-foot retail space in SoHo. Undoubtedly a store of the future, Nike set the standard for all interactive retail installations to follow with an intoxicating array of technology infused experiential Trail Zones focused on maximizing consumers’ performance, while simultaneously offering an unparalleled level of personalized shopping experience.

Upon approaching the store, visitors are immediately greeted by high-tech accents: glimmering LEDs imparting movement on the building’s façade and the underside of the first floor’s escalator, foreshadowing the immersive digital content to be found inside the giant’s walls. 

Taking cues from the successful VR technology behind Jordan’s “Last Shot” experience back in 2015, the brilliant minds at Nike repackaged the experiential trial zone into a bite-sized, retail-focused rendition. Complete with a Kinect sensor-integrated half court to capture and analyze personal performance, the Nike+ Basketball Trial Zone instantly transports consumers to iconic NYC playgrounds – courtesy of the massive displays adorning the walls.

Nike Running aficionados were not left out of the equation; athletes at the new SoHo footprint are offered the opportunity to put new Nike footwear through its paces atop a digitally-infused treadmill – an experience only previously seen during Nike’s “Forces of Nature” event at NTNY and the 2016 Olympic Track and Field Trials; we were lucky enough to support Nike on both of these projects. Runners are treated to real-time performance data while blazing through trails in iconic Central Park.

Beneath a series of intricate 3D-printed mannequins – seemingly suspended in time – the Nike+ Soccer Trial Zone plays host to 400-square-feet of synthetic turf, and a series of one-on-one training sessions with in-store professionals. Keeping true to their mission statement, Nike helps athletes step up their game by saving individual training results from each session.

An installation of this magnitude calls for the best team in the business – and we were there to answer the call. With teams from four international satis&fy branches, 10-30 crew members on site daily, and a month of hard work – we’d couldn’t be more proud of the result.

(photos by Dorothy Hong)

 

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satis&fy in Austin: the Pop-Up One-Stop-Solution

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satis&fy in Austin: the Pop-Up One-Stop-Solution

You bring the creative vision; we’ll handle the rest.

You’re a trendsetter — a pioneer, visionary, and dreamer. So are we. We know you don’t have time to sweat the details. Your SXSW event calls for a team of behind-the-scenes ninjas, ready to take the reins at the drop of a hat and steer your concept toward success.

For two decades we’ve been breaking the rules, changing the game, and redefining the event services industry. At satis&fy, innovative solutions are our bread and butter, and conquering the impossible is done all in a day’s work.

While you’re envisioning and curating the next now, we’ll take care of the heavy lifting.

With us, you've got the whole package in your back pocket: jaw-dropping custom builds and installations, seamlessly integrated with state-of-the-art tech; logistical wizardry from start to finish; and so much more.

Contact us for more details: helloPDX@satis-fy.com

 

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First Look: Nike Soho

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First Look: Nike Soho

Ambitious, tirelessly immersive, and unrivaled in size and scope — Nike's recent five-story retail experience in New York City's Soho neighborhood packs the best of the brand's personalized services under one roof.

Designed to "elevate every athlete's potential" through myriad one-of-a-kind, engaging Trial Zones and service destinations, "[Nike Soho] is more than just a store — it's a personal experience," explains Nike's President of Global Direct to Consumer, Heidi O'Neill.

It's a fact: Nike's new Soho retail space is a groundbreaking, seamless fusion of digital and physical platforms — and it's unlike anything we've ever seen.

From the Nike+ Basketball Trial Zone — outfitted with an adjustable hoop, 23-foot ceilings, and the immersive sights and sounds of the iconic Dyckman and Brooklyn Bridge Parks (delivered via looming HD screens) — to the virtual Running Trial Zone experience (a scaled-down version of the technology used in Nike's US Track and Field Trials consumer space), it's easy to get lost in the hands-on atmosphere of Soho, and even easier to spend hours exploring every meticulously curated floor inch-by-inch.

Diehard shoeheads and collectors rejoice — Nike hasn't left you out of the equation. The Soho location is home to an entire Jordan-dedicated space, the largest dual-gender footwear wall worldwide, and is set to function as the launchpad of many exclusive releases.

At satis&fy, we're honored to have been brought on board to bring this creative vision into a reality, and can't wait for you to see what we've helped accomplish. 

Click here to head over to Nike's blog and learn more about Nike Soho.

 

(photos courtesy of news.nike.com and Thomas Schacht)


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