All-Star Weekend, Jordan Pearl Pavilion - New York, NY | 2015
Fans have been literally stepping into Michael Jordan’s shoes for decades, but the Jordan Pearl Pavilion event took consumer immersion to the next level. To celebrate the 30th year of the iconic Air Jordan Franchise, satis&fy worked closely with Jordan Brand to create one of the most engaging and interactive consumer experiences of all time.
Located across the street from the Madison Square Garden, the Pearl Pavilion was home to a plethora of Jordan history and a collection of items from the Jordan Brand archives on display. Taking a stroll down Jordan’s “Hallway of Greatness,” visitors were able to take a look at some of the greatest moments in Jordan history, and witness firsthand the inspiration behind Jordan’s famous designs.
Jordan fans were given the opportunity to literally step onto the court and experience an all-star moment of their own by participating in an innovative and immersive digital experience known as the “Last Shot”. Clearly the highlight and centerpiece of this consumer experience, satis&fy created the futuristic court with 340 floor panels with 8mm LEDs (1,066,240 pixels/panel) and 560 wall panels with 3.9mm pixel pitch (9,175,040 pixel/panel) – totaling an astonishing 10 million pixel performance.
Whether consumers opted to replicate Jordan’s game-winning shot in the 1982 NCAA championship game or the final shot sealing the Bulls’ 1998 NBA championship victory, one thing is sure– they’ll never forget the sound of the crowd the day they stood in Jordan’s shoes.