Nike Golf Innovation Summit - Nike WHQ  |  2013

The custom buildout for Nike’s Golf Innovation Summit was designed with a very specific goal in mind– tell the innovative stories of new ball, club, footwear and apparel technologies. Focusing on a general theme of “supernatural performance,” each room showcased a different innovation, told through the designer and engineer’s point of view.

Within the showrooms, highlights consisted of a 6’ diameter golf ball core, textured walls resembling the pattern on new RZN Speedlock technology, and a collection of sketches from the design lab.