GearUp @NikeTown NY

With football season right around the corner, it only seemed fitting for Nike to desire a hard-hitting, in your face, larger than life retail space for their fresh gear—so naturally, we didn’t hold back.

Dark, minimal, and gritty; we transformed the entire first floor of NikeTown New York into an area of extreme visual contrast. From the colossal four-story hanging light box to the custom LED light tubes and rings within the glass walls of the display cases—this retail space was not short on style or attitude.

photos by Thomas Scheight