NBA Launch (go live October 12)
The 2017-2018 NBA season marks the beginning of the new relationship for Nike with the NBA. Our 5 night build out of the Nike Town NYC Flagship showcases the new cutting edge uniform technology that allows both players and the public to redefine how they see the NBA and Nike. Pairing reflective black finishes with the vibrant colors of some of the most recognizable teams in the professional sport world, this activation elevated the NBA/Nike relationship to a whole new level.
Photography by Dorothy Hong | Installation by satis&fy, USA