Samsung Galaxy Studio Tour

Samsung went on a national tour to commemorate the launch of the Galaxy S9 and highlight the camera’s properties. We were asked to re-create a mobile activation of the existing low light booth at Samsung837. This activation, titled “Brilliant in the dark” encouraged consumers to utilize the low-light camera on the Galaxy S9 that adapts to light like the human eye with its adjustable aperture. The Satis&fy team is delighted to have been able to help make the experience possible by building the immersive audio and visual light show. The activation traveled across country from Phoenix to San Francisco, Houston to Cleveland, Atlanta to New Orleans and touched down in 15 cities overall in the United States over the course of the summer in 2018.

 

photography by Misha Ashton

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