Women's World Cup 2019

NikeTown - The Grove, Los Angeles, CA


OBJECTIVE

To celebrate the US Women’s National Team at WWC 2019 in France, we were brought in to lead design and implementation for NikeTown’s The Grove in Los Angeles California.

APPROACH

Celebrate red, white, and blue from floor to ceiling. Take design intent to translate into a space that elevated and conveyed the mission of the US Women's World Cup team through graphics, lighting, and images.

RESULTS

We created a connected visual story from coast to coast. Rolling out the implementation in flagship stores in LA and NY.

photography by Jean Sung Kim

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