OBJECTIVE

The Re-Creation Center for Nike’s Reuse-a-Shoe campaign that engages young creative athletes through mentorship around sustainability.


APPROACH
Turning Nike’s recycling process inside out by designing a back of house environment allowing people to feel that they are a part of Nike’s sustainability solution. As customers choose to donate their used shoes, a conveyor belt transports the shoe throughout a complex matrix bringing the consumer on a journey of future possibilities. Acting as a cultural hub for the creative minds of Chicago, the space is complete with hands-on workshops and customizable product opportunities.

RESULTS

All donated shoes will be turned into re-grind to build the 2020 Nike All Star basketball court allowing the consumer to have a personal connection with the players on the court.  

video and photography by Jeremy Fenske

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