OBJECTIVE

To design and create a space for the public to celebrate the launch of the Air Max 270 React sneaker.


APPROACH
Bring the look and feel of the campaign imagery into the real world to create a immersive and memorable experience for consumers. Collaborating with Nike West and Shoe Palace in Los Angeles, we designed and created a 360 degree experiential space for consumers to fully experience the attributes of the new AM270 React sneaker.

RESULTS

Through graphics, props, fabricated elements and lighting, we were able to focus on the launch of the Bauhaus and Optical color ways to develop a pop-up experience. We also created all retail collateral, visuals and display elements for Los Angeles Shoe Palace locations to create a wholistic vision of the sneaker launch.

photography by Jean Sung Kim

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