In 1987, Tinker Hatfield merged avant-garde design with NASA technology to bring the Air Max to life; three-decades later, the groundbreaking athletic shoe has blossomed into an iconic symbol of street fashion.

With the annual “Air Max Day” celebration right around the corner, we joined forces with Nike once again to deliver a series of retail installations across New York in honor of the shoe’s upcoming 30th anniversary.

Inspired by the rich history and heritage surrounding the Air Max line, NikeTown NY was transformed into a dynamic cache of sneaker lore — an explosion of colors, shapes, and textures unmistakably tied to Tinker Hatfield’s iconic designs. Display cases adorning the walls functioned as both a time capsule and storybook, taking consumers on a neon-lit journey through decades of evolution and reinvention.

At the installation’s core, a glance at the latest offerings from the Air Max line: the Air Max 1 Ultra 2.0 LE and the highly-anticipated Nike Air VaporMax.

(photos by Dorothy Hong and Shane Brandon)