Hyperwarm @NikeTown NY
You’ve never seen contrast like this before.
Nike’s Pro line isn’t simply about keeping you warm while braving the elements—it’s about utilizing multifaceted technology that evolves and adapts with your body’s temperature to keep you comfortable while working up a sweat.
Our update to the existing Therma-Sphere Max installation inside NTNY was designed with a specific goal in mind: visually represent the dynamic qualities of the innovative sportswear line.
We’ve taken a departure from the warm colors and motifs used in the previous weeks, and welcomed Nike’s Hyperwarm line in the coolest way possible—an overhaul of the existing installation’s background with a custom ice block facade and a new spin on the vibrant lighting to completely change the mood of the space.
Click here to see part one of the installation.
photos by Dorothy Hong