Nike Retail Kobe 9 Launch - Nike Town, NYC | 2014
Reminiscent of a museum or art gallery, the retail installation surrounding the launch of the Kobe 9 footwear was nothing short of epic. The entire retail installation was accentuated with custom Kobe artwork, marble surfaces, and gold accents to complete the sleek, museum-like feel.
At the heart of the installation lies the Kobe 9 Masterpiece shoe– the center point of a 19’ vortex comprised entirely of hand-knitted FlyKnit fabric, carefully arranged to give the illusion of flight. The snakeskin-like layers within the vortex reference the build materials and design of the shoe– a nod to the innovation behind the Kobe 9, and the Black Mamba himself.