With less than two weeks from receiving the project to launch date, our bi-coastal team worked simultaneously to execute the build of the retail component for the Lebron James 16 campaign. In both locations, Nike Soho in New York and Nike at The Grove in LA, the installations combined scenic and video services, bringing the vision of the LBJ16 shoe launch to life. Bringing elements of a cities aesthetic into a retail space was the inspiration from the clients design team. This included scaffolding and concrete props. In the installation at the LA location, we also included a custom built shattered backboard display at the entrance to the store. In both locations, a custom monitor array displayed content speaking to the LBJ16 shoe. 

Los Angeles photography by Misha Ashton

New York photography by Thomas Mitchell