LunarEpic Flyknit Launch @NikeTown NY

It’s official. Our installation for the launch of Nike’s new LunarEpic line inside the familiar Niketown New York location is live—and the product’s name is nothing short of fitting.

From the building’s façade to the backdrops of merchandising tables, the seamless integration of LED video technology into the clean, futuristic atmosphere of the retail space adds another depth of dimension to our latest installation, taking consumer engagement to the next level and allowing for breathtaking visual transformations at the drop of a hat.

Drawing inspiration from cosmic imagery, the sights and sounds of the environment can only be described as immersive. From the custom display cases and light boxes spattered with glowing stars and brilliant lighting, to the eye-catching, mirrored surfaces surrounding LunarEpic Flyknit concept boards from Nike designers themselves, it’s impossible not to get lost in the atmosphere of this space.

photos by Dorothy Hong