Always defy, never comply. This is the foundation of Jordan’s legacy.
In 1996, Michael Jordan teamed up with an unlikely cast of animated heroes to champion the intergalactic basketball game of a lifetime, all while creating an iconic, box-office hit in the process. To many, Space Jam isn’t just a basketball film, it’s a name synonymous with nostalgia – and Nike’s latest series of retail installations in New York, Chicago, and San Francisco undoubtedly emanated nostalgia.
If there was ever a doubt, the magnificently suspended, glowing 15’x15’ Jumpman logo above NikeTown NY’s atrium makes it clear: you’re in Jordan’s territory now. Below, otherworldly display pedestals – comprised of 3D moonrock inserts, acrylic bases, and impeccable lighting – pay homage to the film’s galactic atmosphere. The already impressive NikeTown NY LED wall was pushed to its limits, expanded and primed to accommodate Space Jam and Jordan-branded video content.
Outfitted with a pair of light boxes, flanking a striking infinity-mirror display (compliments of our R&D team’s recent efforts), the building’s East Pavilion showcases authentic pieces of Space Jam lore and the current product line offered in celebration of the film’s 20th anniversary. In the building’s exterior displays, wheat pasted graphics frame both an illuminated backboard and flawlessly fabricated moon.
Cheers to 20 years, Space Jam. Thanks for having us on board.
(photos by Dorothy Hong)