Therma-Sphere Max @NikeTown NY
Heat was the name of the game at our newest installation inside NikeTown New York that welcomed the freshest line of Therma-Sphere Max gear.
In order to keep true to the new line’s ethos of cutting-edge ‘performance innovation’ and ‘superior movement in all conditions’, we ensured that the installation’s aesthetic referenced warmth and included design elements based on the body heat.
To tie the installation together, satis&fy engineers developed a unique, interactive feat of engineering that provided visitors with an unforgettable experience within the retail area—a modified Kinect controller that tracked visitors’ thermal image and displayed it across a series of massive, frameless LED screens mounted on the walls.
photos by Dorothy Hong