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Retail + Consumer

Nike AM270 React  \\  Shoe Palace

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Nike AM270 React \\ Shoe Palace

OBJECTIVE

To design and create a space for the public to celebrate the launch of the Air Max 270 React sneaker.


APPROACH
Bring the look and feel of the campaign imagery into the real world to create a immersive and memorable experience for consumers. Collaborating with Nike West and Shoe Palace in Los Angeles, we designed and created a 360 degree experiential space for consumers to fully experience the attributes of the new AM270 React sneaker.

RESULTS

Through graphics, props, fabricated elements and lighting, we were able to focus on the launch of the Bauhaus and Optical color ways to develop a pop-up experience. We also created all retail collateral, visuals and display elements for Los Angeles Shoe Palace locations to create a wholistic vision of the sneaker launch.

photography by Jean Sung Kim

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NikeLab - ReCreation Center  \\  Chicago

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NikeLab - ReCreation Center \\ Chicago

OBJECTIVE

The Re-Creation Center for Nike’s Reuse-a-Shoe campaign that engages young creative athletes through mentorship around sustainability.


APPROACH
Turning Nike’s recycling process inside out by designing a back of house environment allowing people to feel that they are a part of Nike’s sustainability solution. As customers choose to donate their used shoes, a conveyor belt transports the shoe throughout a complex matrix bringing the consumer on a journey of future possibilities. Acting as a cultural hub for the creative minds of Chicago, the space is complete with hands-on workshops and customizable product opportunities.

RESULTS

All donated shoes will be turned into re-grind to build the 2020 Nike All Star basketball court allowing the consumer to have a personal connection with the players on the court.  

video and photography by Jeremy Fenske

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Women's World Cup 2019

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Women's World Cup 2019

Women's World Cup 2019

NikeTown - The Grove, Los Angeles, CA


OBJECTIVE

To celebrate the US Women’s National Team at WWC 2019 in France, we were brought in to lead design and implementation for NikeTown’s The Grove in Los Angeles California.

APPROACH

Celebrate red, white, and blue from floor to ceiling. Take design intent to translate into a space that elevated and conveyed the mission of the US Women's World Cup team through graphics, lighting, and images.

RESULTS

We created a connected visual story from coast to coast. Rolling out the implementation in flagship stores in LA and NY.

photography by Jean Sung Kim

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AirMax Day 2019 - Department of Unimaginable

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AirMax Day 2019 - Department of Unimaginable

Bringing the Department of Unimaginable to life for consumers in Los Angeles to celebrate Air Max Day 2019 and the release of the newest addition to the Air Max Collection: the 720.

Air Max Day 2019 was not what Nike fans have come to expect from the brand. This year Nike focused on shifting consumer perspective by bringing them into the design process. Visitors to each of the activations in Los Angeles were encouraged to come up with their own version of Air Max footwear. Informed by the legacy of the sneaker, visitors to the Department of Unimaginable LA were invited to flex some creative muscle and design their own Air Max, through workshops lead by Nike designers and collaborators.

When not involved in one of the workshops, visitors could head to the 2ndfloor of the building where laboratory inspired wall panels exhibited a timeline of the evolution of the Air Max. Including a collection of some of the most prized Air Max releases, on loan from dedicated sneakerheads,  on display in specimen bell jars for some additional inspiration.

Over at the Department of Unimaginable Kids space, the next generation of sneakerheads was fully immersed in the science of the technology found in the air bags that made Air Max an icon. Led by Air Scientists, the Air Recruits learned about several different properties of air through hands-on experiments based in chemistry and physics. There was a decontamination chamber, dry ice bubbles, and an obstacle course based on the Bernoulli Principle to illustrate how air can be used in a variety of ways. To finished off their “training”, recruits were tasked with designing their own unique Air Max bubble using the knowledge gained from the earlier experiments. As they reunited with their parents, each newly graduated “Air Scientist” left with some Air Max swag, their custom shoe design, and a little bit of extra knowledge.

Overall, Air Max Day 2019 in Los Angeles was one for the books. Instead of elaborate retail activations where consumers could purchase and customize limited addition footwear and related products, Nike focused on bringing their fans into the conversation. It was a chance for consumers to look at the product from a different perspective and who knows? Maybe Nike even discovered some new designers along the way.

Department of Unimaginable – Brand Space

Design Agency – Hotel Creative

 

Department of Unimaginable – KIDS

Design partner – Rumour Has It 

 

Photography + Video courtesy of NIKE

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SuperBowl LIII - Studio of Dreams

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SuperBowl LIII - Studio of Dreams

The goal of this project was to execute an event space for Super Bowl LIII through collaboration with Nike and the design agency We Should Do It All. This multi-functional space was designed to celebrate Atlanta's rich history in music, entertainment, and sports, while engaging visitors in the creative process through panel discussions, workshops, and performances.

We converted the parking garage of the West Side Cultural Arts Center into a fully functional gym space to host young athletes from several Atlanta area schools. Over the course of 2 days, high school players came to work with Nike trainers who ran them through drills and workouts to add into their regular training routine.

Meanwhile, inside the Arts Center, we constructed an brand space designed by Nike creative and WSDIA. Where there once was a dance floor with a bar, we created an auditorium with a stage for panel discussions and live performances. Around the room were custom fabricated and styled niches highlighting many of Atlanta’s influences on the world of sports and culture. For example, one niche was covered with pink fur and speaker cones paying homage to Outkast and the influence they had on the Atlanta music scene. Another was covered with wheat and featured spot lights, live camera feed and a screen to watch the feed on, paying homage to Atlanta’s current claim as the “Hollywood of the South”.

In what was typically a gallery space for the Arts Center, we created two separate experience areas for consumers. The first, being a replica of a photography studio by local photographer Cam Kirk, replicated down to the last toy and coffee table book. In addition to capturing photography, Cam and other creatives gave talks focused on personal experiences that informed their work.

The second area was for customization. Lot, Stock, and Barrell set up shop in a pop-up workshop space where they worked with consumers to create one-of-a-kind garments. Local retailer and Nike partner A Ma Maniere designed limited addition artwork used to customize jerseys.

In a private room just off the gallery space, we set up a YouTube studio. Featuring a green screen and editing bays. This space was meant to act as a classroom focused on building compelling content through video. In the corridor connecting the gallery space to the auditorium, we installed an array of 10 monitors. The screens changed throughout the event from unified branded content, live streams from the gym space, photographs from the previous days events, and a calendar of the current days events.

The final step was to paint the exterior walls black, creating a blank slate. On the long side of the building, Nike branding elements “DREAMS ARE MADE HERE” and the Super Bowl LIII logo were added to identify the building. On the short side, a local artist created a piece reflecting the idea of sport being a conduit for fulfilling your craziest dreams. Over the course of the 7 days of events, the space hosted thousands of consumers, hundreds of high school athletes, many local artists, muscians, and influencers, a handful of sports figures, and one Grammy nominated performer – 21 Savage. When it came time for teardown, it was clear that the space had lived up to it’s mission: “DREAMS ARE MADE HERE”.

Creative Direction: Nike Brand Design NA

Creative Direction and Design: We Should Do It All

Fabrication and Construction: satis&fy, llc

Event Production and Management: MKTG 

Customization: Lot, Stock, and Barrel

Exterior branding muralist: Buckhead Murals

Photography by Mo Daoud 

Event Photography by Fred Daniels

‘The First Nike’ Marble Sculpture: Alasdair Thomson

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House of Hoops - Courtside

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House of Hoops - Courtside

To kick off the 2018/19 NBA season, Satis&fy partnered with House of Hoops (Nike + Foot Locker) to create Courtside, a retail and customization pop-up tour centered around the sport, style and storytelling of basketball. The first iteration of Courtside debuted in Los Angeles for Lebron James’ first game with the LA Lakers in October 2018.

The direction from the client was to create a consumer-friendly experience comprised of several cubes that would “unfold” to reveal unique retail and storytelling spaces. From the beginning, we were up against a very short production timeline (3 weeks) to get everything engineered, constructed, and finished in time for transport.Through several rounds of design and budget discussions, the cubes started coming to life. Each cube measured 8ft square and was fabricated to include: steel substructure, wood framing, LED lighting, integrated peg-walls with display hardware, custom graphic and branding assets, and ADA accessible ramps.  By the time the project was ready for installation, we had fabricated 6 full cubes, coordinated the onsite construction and programming of a 7th cube wrapped with LED video tiles, outfitted a shipping container for onsite product storage, and built temporary DJ and cash wrap structures. All told, it took (2) specialty 53’ curtain side trailers, (1) 40’ step trailer, (1) hard side 53’ trailer, and (1) 26’ shop truck to transport all of the components for this activation to site. In addition to the aforementioned vehicles required to transport the components, we used (1) oversized heavy-duty forklift to move the shipping container into place and (2) medium-duty forklifts to place the cubes and bases.

Installation provided another set of challenges since it took place in a very high traffic area of Downtown Los Angeles. With extensive coordination with the City of LA, local Union labor, and venue management (LA Live), we were able to limit street closure and have Courtside installed in 2 days. Since there was so little time to fabricate these items before they were live, we weren’t able to extensively test all of the cube components prior to installation. This put us in the unique position to do a “live prototype” where we could see how consumers interacted with each piece, how materials held up to environmental factors, what challenges arose that were not initially considered, and any superfluous elements that were not required for the success of the event.

Following a successful installation, Courtside was ready for action. On the first day of the event there were people lined up around the barricade hours before it was to open.The line grew all day with eager sneaker heads and consumers asking anyone who was around, what was going on in the space, and how long it would be open. When DJ Brett Hartt started up his set, people who were just passing by, joined the line which eventually wrapped around the block.

Once the gates were open and the staff began to let the crowd in, the entire space was buzzing. People floated from cube to cube laughing and taking pictures, staff and customers were dancing to the DJ, and the shoe customization area was packed. People continued to gather around the barriers to watch the commotion as the night grew dark and the lights form the LED cube lit up the area with a glow of alternating colors.

Over the course of the 3 days the activation was open to the public, thousands of people went through the experience. Countless pairs of shoes were customized and several products sold out entirely. In the end the client was elated and we were proud of such an unsual style of build, especially in such a short timeline. We have since reused some of the House of Hoops cubes for other events including the Concord Classic in Chicago and All Star Weekend 2019 in Charlotte. (link to ASW-HOH).

Client \\ House of Hoops (Foot Locker + Nike

Photography \\ Victory 

Customization and Programming \\ MKTG

Location \\ Microsoft Square

Designer \\ Sean Pearson Ruf Project

Live artist \\ James Haunt

Live DJ \\ Brett Hartt

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Lebron James 16 Shoe Launch - LA/NYC

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Lebron James 16 Shoe Launch - LA/NYC


With less than two weeks from receiving the project to launch date, our bi-coastal team worked simultaneously to execute the build of the retail component for the Lebron James 16 campaign. In both locations, Nike Soho in New York and Nike at The Grove in LA, the installations combined scenic and video services, bringing the vision of the LBJ16 shoe launch to life. Bringing elements of a cities aesthetic into a retail space was the inspiration from the clients design team. This included scaffolding and concrete props. In the installation at the LA location, we also included a custom built shattered backboard display at the entrance to the store. In both locations, a custom monitor array displayed content speaking to the LBJ16 shoe. 



Los Angeles photography by Misha Ashton

New York photography by Thomas Mitchell

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