All-Star Weekend \\ House of Hoops

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All-Star Weekend \\ House of Hoops

The House of Hoops Pop Up retail space was a hub of activity throughout All Star Weekend. Located across the street from the Spectrum Center in Charlotte, NC, Nike and Foot Locker capitalized on the prime location to engage with consumers throughout the weekend. The space started as a raw shell and was converted to a retail space in just four days. We installed all truss, lighting, audio, video, and custom scenic elements. 

The space included three different zones to support consumer engagement throughout the space. The experience started with a branded entry tunnel into the building. A jumbotron with displayed content highlighting products and players was the first zone. This area was the footwear try on area where the hottest shoes were showcased each day. A custom footwear wall with monitors above, displayed all available shoes. 

Moving into the middle of the room, MKTG staffed a customization and workshop area for consumers and special guests. High school basketball teams, NBA athletes, and general public were given the opportunity to customize a one of kind pair of shoes to commemorate the weekend. Across from the customization area was one of the HOH Cubes (see HOH Courtside LA 2018), providing another product showcase and retail opportunity. 

Moving to the back portion of the space, a basketball court made for the perfect space for consumers to try on the just released Nike Adapt BB. On the right end of the court, product specialists helped consumers understand the product and ensured they were using it correctly. On the left side of the court, consumers ran through a drill to feel the shoe in action. At the end of it all, consumers could purchase product. Nike/Foot Locker was very pleased to see a 95% sell through rate of the Nike Adapt BB. 

The space was filled with energy throughout the weekend. NBA athletes Jason Tatum, Ben Simmons, Kyrie Irving, and Russell Westbrook to host workshops and engage with consumers both in space and through social media. Several DJ’s keep the vibe hot throughout the weekend as well. The team consisting of five agencies, several photographers and videographers, all worked hand in hand with the Nike team to bring the vision alive in a few short weeks. The space was a huge success from both a retail and marketing perspective.

Overall, this project would not have been possible without the support from both the Portland and New York teams. Almost every person in the US offices touched this project in one way or another. From covering for each other when people needed to travel, to jumping in to lend a hand with extra time, this was a full team effort and everyone should be proud of themselves for the contribution they made to the project. It’s the crazy ones like these that remind us what a great team we are at satis&fy and how it’s each and every one of us that make these crazy dreams a reality. 

Photography by Jeremy Fenske

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Future of Flight - AJXXXIII Launch

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Future of Flight - AJXXXIII Launch

For the reveal of Jordan Brand’s AJXXXIII shoe last fall, we transformed the new Jordan Flagship retail location in downtown LA into an unforgettable launch experience for exclusive media attendees. The Jordan Brand introduced innovative footwear technology inspired by space exploration. We were tasked with creating an environment showcasing their advances in footwear technology and research into cutting edge sports science equipment. Attendees were led on a private journey to explore the futuristic Jordan space lab concept and to try on the newest footwear technology, getting a first-hand experience of the latest in training and physical therapy research. The journey was guided by recordings of Michael Jordan’s own voice, and culminated in an exciting high-speed curtain drop reveal of the ground breaking AJXXXIII shoe. 

Our team provided overall technical design of the space, created custom video content, and the audio and lighting design. Our project management team ran the live show, queuing the timing for the reveals and progression through the attendees journey. Our scenic team created space curtains from metallic fabric and mylar, and fabricated many custom fixtures designed to create a space laboratory setting.


video by Los York

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Nike + Carhartt WIP Collaboration

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Nike + Carhartt WIP Collaboration

Working with the LA Nike team, we produced a brand activation space to launch the Nike and Carhartt WIP collaboration footwear collection. We designed a workshop themed space aligned with the tradesman Carhartt brand identity, using materials found on a typical construction site, and located within the Bodega Store in Downtown Los Angles.

We created custom workshop themed product displays and furniture using builder grade materials, with the signature Carhartt orange used selectively throughout each element. 2x4 lumber, cinderblocks, workers sawhorses, and stacks of plywood sheets were utilized to create a cohesive workshop. We decorated the space by installing Nike and Carhartt campaign imagery and graphics, printed on Carhartt duck cloth canvas true to brand feel. We also brought in an old school 80’s CRT television set, acquired from a coworkers parents garage, to fit the lo-fi aesthetic of the Carhartt brand, which looped content created by the Nike brand design team.

We installed sewing machines and tailoring supplies for a complete clothing customization workshop experience, in partnership with Lot, Stock, and Barrel, an LA based clothing customization team, to create personalized and unique Nike + Carhartt garments for the launch party guests.

Photography by Jean Sung Kim

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HP - Spectre Folio Launch 2018

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HP - Spectre Folio Launch 2018

Partnering with design agency, Industry PDX, we helped to successfully launch HP’s newest product in New York City. The event announced the release of the Spectre Folio, a premium PC innovation with state-of-the-art design and functionality. Starting the night out with a press release inside Manhattan’s Chelsea Market, followed by a cocktail party experience, with a rotation of VIP influencers. 

We worked closely with our design partners to bring this experience to life, having provided both scenic and technical production, as well as on-site event management. We provided all scenic elements, from custom built fixtures to large format graphics. Our tech team tackled light, sound, and video throughout. 

Photography by Industry PDX

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Samsung Galaxy Studio Tour

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Samsung Galaxy Studio Tour

Samsung Galaxy Studio Tour

Samsung went on a national tour to commemorate the launch of the Galaxy S9 and highlight the camera’s properties. We were asked to re-create a mobile activation of the existing low light booth at Samsung837. This activation, titled “Brilliant in the dark” encouraged consumers to utilize the low-light camera on the Galaxy S9 that adapts to light like the human eye with its adjustable aperture. The Satis&fy team is delighted to have been able to help make the experience possible by building the immersive audio and visual light show. The activation traveled across country from Phoenix to San Francisco, Houston to Cleveland, Atlanta to New Orleans and touched down in 15 cities overall in the United States over the course of the summer in 2018.

 

photography by Misha Ashton

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National Order of the Arrow Conference

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National Order of the Arrow Conference

Last week, several Portland satis&fy members took a week of their personal time to volunteer for the Boy Scouts of America. Together with a crew of 120 fellow Scout leaders from all across the country, they produced 4 original shows over the course of 5 days, for the National Order of the Arrow Conference. Held at the Kimon Skjodt Assembly Hall in Bloomington, Indiana.

Paul, one of our technical designers, worked on this show for the 8th time since 2002. This year he was director of the Day in Review crew that was tasked with shooting video of all activities throughout the week long conference and editing a video to be shown by the start of show each evening. Paul's crew of 8 included a scheduling wizard, a video cataloger, a still photographer, a video editor, and four videographers. Over the course of five days they created 500 gigabytes of video files which were sorted and edited into a total of 21 minutes of final content.

Nick, another of our amazing video engineers, worked his second National Boy Scout Conference. Nick was tasked to engineer the Video Village, running the Barco E2 and ATEM 2/ME. He wrangled 18 video sources, output to 12 distinct destinations including several LED video walls. Our summer video department intern, was on Nick's crew and got quality hands on time with the ATEM, video cameras, Playback pro, decimators, and fiber distro. He also got the opportunity to technical direct the live camera switcher. 

Thank you to all involved and for donating so much of your time and talents.

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Ketel One - Botanical Launch

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Ketel One - Botanical Launch

KETEL ONE BOTANICAL 

In May of 2018, Rosie Lee reached out to satis&fy to partner on a project for Ketel One. Earlier that month, Ketel One debuted their new Botanical line which is low in calories, has no carbs, and that will strike home with the health-conscious consumer. The event featured a workout class as well as the opportunity to enjoy the new line of vodka.

Hosted at the 620 Loft & Garden in Roc Center, satis&fy worked closely with Rosie Lee to meet the designated budget, hit deadlines, and bring the design to life. Satis&fy were tasked with producing all scenic elements, technical production, and gifting. The majority of scenic items were created in house and satis&fy worked closely with partner vendors to execute the additional elements. 

The final result was a successful media and influencer event that drove social engagement and generated buzz for Ketel One’s new product. 

 

Photos by Thomas Mitchell and Ketel One

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