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Aiming to recapture a bit of the youthful fortitude that once allowed us to brave frigid temperatures in the name of fun, we partnered with Nike to launch an installation that went hand-in-hand with the brand’s #GetOutHere movement—a star-studded marketing campaign that played host to a contest challenging athletes to conquer winter.

 

With an impressive array of custom ice-themed product displays, interactive Nike+ iPad integration, and sizable video capabilities, Nike’s #GetOutHere directive gave rise to our largest changeover inside NikeTown Chicago to date: a task that called upon 4 trucks, 19 satis&fy employees, and 2 overnight shifts.

photography by Thomas Scheigt