G E T O U T H E R E C H I C A G O
- C h i c a g o, I l l i n o i s - U S A | 2 0 1 6 -
Aiming to recapture a bit of the youthful fortitude that once allowed us to brave frigid temperatures in the name of fun, we partnered with Nike to launch an installation that went hand-in-hand with the brand’s #GetOutHere movement—a star-studded marketing campaign that played host to a contest challenging athletes to conquer winter.
With an impressive array of custom ice-themed product displays, interactive Nike+ iPad integration, and sizable video capabilities, Nike’s #GetOutHere directive gave rise to our largest changeover inside NikeTown Chicago to date: a task that called upon 4 trucks, 19 satis&fy employees, and 2 overnight shifts.
photography by Thomas Scheigt