NIKE GOLF INNOVATION SUMMIT
- N i k e W H Q B e a v e r t o n, O R - U S A | 2 0 1 3 -
The custom buildout for Nike’s Golf Innovation Summit was designed with a very specific goal in mind—tell the innovative stories of new ball, club, footwear and apparel technologies. Focusing on a general theme of “supernatural performance,” each room showcased a different innovation, told through the designer and engineer’s point of view.
Within the showrooms, highlights consisted of a 6’ diameter golf ball core, textured walls resembling the pattern on new RZN Speedlock technology, and a collection of sketches from the design lab.
photography by Misha Ashton-Moore