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    NIKE GOLF INNOVATION SUMMIT

-   N i k e W H Q   B e a v e r t o n,  O R - U S A   |   2 0 1 3   -

The custom buildout for Nike’s Golf Innovation Summit was designed with a very specific goal in mind—tell the innovative stories of new ball, club, footwear and apparel technologies. Focusing on a general theme of “supernatural performance,” each room showcased a different innovation, told through the designer and engineer’s point of view.

 

Within the showrooms, highlights consisted of a 6’ diameter golf ball core, textured walls resembling the pattern on new RZN Speedlock technology, and a collection of sketches from the design lab.

 

 
 
photography by Misha Ashton-Moore