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House of hoops Courtside

- L o s A n g e l e s ,   C A   |   2 0 1 8  - 

To kick off the 2018/19 NBA season Satis&fy partnered with House of Hoops (Nike + Foot Locker) to create Courtside. This retail and customization pop-up tour centered around the sport, style, and storytelling of basketball. The first iteration of Courtside debuted in Los Angeles for Lebron James’ first game with the LA Lakers in October 2018.

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Through several rounds of design and budget discussions, the cubes started coming to life. Each cube measured 8ft square and was fabricated to include: steel substructure, wood framing, LED lighting, integrated peg-walls with display hardware, custom graphic and branding assets and ADA accessible ramps.

Over the course of the 3 days the activation was open to the public, thousands of people went through the experience. Countless pairs of shoes were customized and several products sold out entirely. In the end the client was elated and we were proud of such an usual style of build especially in such a short timeline. 

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photography by Sarah Mayne + Nike