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LBJ 16 Shoe launch

-  L o s A n g e l e s & N e w Y o r k   |   2 0 1 8  -

With less than two weeks from receiving the project to launch date, our bi-coastal team worked simultaneously to execute the retail component for the Lebron James 16 campaign. In both locations, Nike Soho in New York and Nike at The Grove in LA, the installations combined scenic and video services, bringing the vision of the LBJ16 shoe launch to life. Bringing elements of a cities aesthetics into a retail space was the inspiration from the clients design team. This included scaffolding and concrete props. In the installation at the LA location, we also included a custom built shattered backboard display at the entrance to the store. In both locations, a custom monitor array displayed content speaking to the LBJ16 shoe. 

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LA photography by Misha Ashton

NYC photography by Thomas Mitchell