Jordan Brand Classics - New York, NY | 2014
Enchanting, engaging, immersive– the only words to describe the feeling of stepping foot into the Jordan Brand Classics consumer space. Drawing inspiration from traditional NYC neighborhoods, the entire custom-built space was designed to re-create the atmosphere of an urban street scene. Consumers were magically transported to the Brooklyn or Harlem of yesterday while waiting in line at the King James full service deli– or patiently waiting for a fresh haircut at KD’s barbershop.
Locally sourced, authentic vintage industrial equipment accentuated the space; while hand-painted signs and meticulous prop design further complemented the fully functional brick and brownstone storefronts, resulting in an unforgettable and authentic experience for consumers.