Jaguar F-Launch @Fredenhagen Halle
The launch of the brand new Jaguar F-Type Coupe in Offenbach was anything but orthodox. Drawing inspiration from slick spy films, the Fredenhagen Halle production warehouse was transformed into an epicenter of action-packed activity, and hosted an experience that merged pulse-pounding live performance with the epic reveal of the new Jaguar automobile.
Within the walls of the 100-year old industrial venue, a team of stuntmen captivated the audience – running, flipping and sliding amid a barrage of special audio and visual effects to escape a vehicle in hot pursuit. As the action reached its climax, the driver of the mysterious car was revealed – famous German actor, Jürgen Vogel.