Always marching forward and keeping the wheels of innovation turning, Nike recently celebrated the launch of their React cushioning technology—a revolutionary, lightweight and durable foam allowing the world’s top athletes to “do more and go further.”

Tasked to prepare Terminal 23 in NYC for the Nike React launch, we curated an experience that spoke to the rigorous, technical hurdles bested by the brand’s innovation teams. Pedestals, screens, and massive images within the space told the story of React technology—the product of 2,000 hours of on-court testing and data collection.

Drenched in red hues, T23’s iconic basketball court was also refreshed, providing the perfect stage for Nike’s React, Hyperdunk, 2017 Flyknit, and Jordan Super.Fly to steal the show. 

 

Photos courtesy of Nike  |  Spatial Design by INDUSTRY  |  Installation by satis&fy, USA

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