Inspired by the innovative and controversial “inside out” design of the Georges Pompidou Centre in Paris, the Air Max went against the grain 30 years ago, challenging the archetypes of contemporary footwear design.
On March 26th — better known to sneakerheads as “Air Max Day” — Nike kicked off a string of celebratory events, including a grandiose projection on the Centre Pompidou’s face and interactive consumer experiences in major cities including Milan, Tokyo, and Berlin. Meanwhile at NikeTown NY, the handiwork of satis&fy’s best primed the retail space for the Air family’s latest addition — the Nike Air VaporMax.
Switching gears from the “history lesson” ethos of our recent “Air Max Ultra” installation, the current “VaporMax” makeover gave rise to a polished, modern retail environment — a departure from the preceding design’s vintage aesthetic. Assembled over the course of two days with a crew of 16 satis&fy specialists, the VaporMax installation echoed the Air Max line’s enduring, inventive spirit — embracing the colors and textures that forged the Air Max of today; timeless, elegant, and always on the precipice of tomorrow.
Happy birthday, Air Max — you’ve certainly aged well.
(photos by Dorothy Hong)