Nike/MIT Climate CoLab Kick-Off @GCU NY
The growing importance of sustainable, environmentally-sound business models has led to some pretty impressive innovations and eco-friendly solutions in the past decade—a social concern that Nike has continued to address in a phenomenal fashion.
In collaboration with MIT’s Center for Collective Intelligence, Nike called upon industry influencers (designers, climate experts, materials specialists, and more) to announce a four-month long materials contest that aims to unearth some creative solutions to change the way our society values and uses fabric and textiles.
Our design for the meeting space inside New York’s Glasgow Caledonian University was developed to match the inventive spirit of the occasion, infusing excitement and energy in typical Nike fashion. Bold accent colors popped dramatically against a visually stimulating monochromatic backdrop while prominent vinyl lettering served to deliver powerful messages that tied seamlessly into the ideology of the competition.
Learn more about the Climate CoLab here.
photos by Dorothy Hong