#GetOutHere @NikeTown Chicago

It's no secret that the Windy City harbors some of this country's iciest weather conditions. Perhaps no wonder then that Nike chose Chicago as its launching pad for a month-long #GetOutHere social media campaign, urging consumers to brave frosty temperatures and exercise outdoors during the colder months.

satis&fy was called upon to install the campaign's retail counterpart in NikeTown Chicago: an arctic stage fit to showcase the latest weather-defying footwear and apparel Nike has to offer consumers exuding enough grit and passion to get out there and conquer the wintery terrain.

Influenced by the natural environment its product strives to shield consumers from, Nike's design direction tasked our skilled scenic team with building an impressive array of custom displays and retail fixtures reminiscent of the dynamic irregularity of an iceberg's geometry. With a total of four 26’ box trucks, over 20 satis&fy specialists and two all-nights shifts, #GetOutHere may have been our largest changeover inside NikeTown Chicago to date.

 

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