With the release of the S8 and S8+, Samsung set out to “unbox your phone” – a mission statement reflected in the revolutionary redesign of their popular cellular devices. Breaking the traditional confines of the smartphone screen, Samsung’s Infinity Display served as the visual inspiration for our recent installation in Manhattan.

Described by Samsung as “beautifully curved and perfectly symmetrical,” and “pure, pristine, and uninterrupted,” we knew instantly that the S8 Infinity Display’s story would be best told through a series of our bespoke infinity mirrors and projection capabilities.

Throughout Samsung’s 837 NYC location, lightboxes and pedestals – designed and crafted by satis&fy specialists – enveloped the gear on display in a radiant, otherworldly glow. A fleet of infinity mirrors offered visitors a glance into an endless expanse of depth and light, referencing the Infinity Display’s end-to-end screen. At the installation’s core, five layered screens coupled with rear projection capabilities brought an immersive 3D illusion to life.

photos by Dorothy Hong and Jordan Kleinman

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