Nike SB's SLS Super Crown Championship 2016
For the past four years, satis&fy has been brought on board to support Nike SB’s sponsorship of the SLS Tour—the pinnacle of street skateboarding competitions—and this year was no different.
The multiple-stop tour called for transformations of Newark’s Prudential Center and USC’s Galen Center in Los Angeles—serving up a touch of classic street skating flavor, paired with Nike SB’s iconic branding. Taking the reins on fabricating an outdoor activation zone, satis&fy’s best once again teamed up with local legends, California Skateparks, to deliver a consumer space complete with a miniature skatepark and SB-branded footwear trial area.
With the spotlight on recent Janoski, Bruin, and Koston footwear releases, the space’s aesthetic was rich in graphics that paid homage to the brand’s Hyperfeel line of gear, and the core athletes behind it. Ramps, rails, and ledges tied seamlessly into the branding with custom color palettes and motifs that echoed Nike SB’s go-to colorways and archetypal designs.
In classic Nike SB fashion, visitors of all ages were granted the opportunity of a lifetime: witnessing firsthand the skills of their favorite pros in person, or dropping in for a quick skate session themselves.
photos by Misha Ashton-Moore