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W h o   Y o u   W I t h   -   n f l 

- n i k e t o w n   n e w  y o r k ,   n y  |   2 0 1 7  - 

Following the full roll out of the Color Rush uniform in 2016, Nike took a different approach to 2017 by bringing the fan into the game and it’s most notable figures. Our 6-tiered structure with programed LED grid lines and central LED wall created a powerful visual for any sport fan coming into Nike Town NYC. Walking through the tunnel area into town square, fans were surrounded by the logos of their favorite teams reflected back at them in one of our signature infinity mirror installations.

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photography by Dorothy Hong