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O L Y M P I C S  -  L U N A R   E P I C

- N i k e   T o w n,  N e w   Y o r k,  N Y |   2 0 1 6 -

Inspiring athletes to push their game to the next level, our latest installation at NikeTown NY embodied Nike’s “UNLIMITED” ethos on all fronts. A showcase of the brand’s latest innovative footwear, the installation called upon a 30-person satis&fy crew—over the course of 5 nights—to deliver a dazzling visual message that gave a nod to the world’s top Olympians and the sports they dominate.

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Seizing the opportunity to craft an attention-demanding centerpiece, our specialists put their skills to the test, giving way to a hulking 20’ wide by 40’ tall LED wall and a series of chromed hanging mannequins, suspended in action and ascending 4 levels of the retail space’s refreshed sleek, metallic interior. Breaking the futuristic apparel’s design down to a science, custom lightboxes highlighted the technical specifications of the groundbreaking footwear, loaded with exploded models and conceptual diagrams—a perfect addition to the build’s otherworldly, mirrored display pedestals and carefully curated ambiance.

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photography by Dorothy Hong