To design and create a space for the public to celebrate the launch of the Air Max 270 React sneaker.
Bring the look and feel of the campaign imagery into the real world to create an immersive and memorable experience for consumers. Collaborating with Nike West and Shoe Palace in Los Angeles, we designed and created a 360 degree experiential space for consumers to fully experience the attributes of the new AM270 React sneaker.
Through graphics, props, fabricated elements and lighting, we were able to focus on the launch of the Bauhaus and Optical colorways to develop a pop-up experience. We also created all retail collateral, visuals and display elements for Los Angeles Shoe Palace locations to create a wholistic vision of the sneaker launch.
photography by Jean Sung Kim
The Re-Creation Center for Nike’s Reuse-a-Shoe campaign that engages young creative athletes through mentorship around sustainability.
Turning Nike’s recycling process inside out by designing a back of house environment allowing people to feel that they are a part of Nike’s sustainability solution. As customers choose to donate their used shoes, a conveyor belt transports the shoe throughout a complex matrix bringing the consumer on a journey of future possibilities. Acting as a cultural hub for the creative minds of Chicago, the space is complete with hands-on workshops and customizable product opportunities.
All donated shoes will be turned into re-grind to build the 2020 Nike All Star basketball court allowing the consumer to have a personal connection with the players on the court.
To celebrate the US Women’s World Cup team we were brought in to lead design and implementation in Nike flagship stores.
Celebrate red, white, and blue from floor to ceiling. Take design intent to translate into a space that elevated and conveyed the mission of the US Women's World Cup team through graphics, lighting, and images.
We created a connected visual story from coast to coast. Rolling out the implementation in flagship stores in LA and NY.
photography by Jean Sung Kim
The goal of this project was to execute an event space for Super Bowl LIII through collaboration with Nike and the design agency We Should Do It All. This multi-functional space was designed to celebrate Atlanta's rich history in music, entertainment, and sports, while engaging visitors in the creative process through panel discussions, workshops, and performances.
We converted the parking garage of the West Side Cultural Arts Center into a fully functional gym space to host young athletes from several Atlanta area schools. Over the course of 2 days, high school players came to work with Nike trainers who ran them through drills and workouts to add into their regular training routine.
Meanwhile, inside the Arts Center, we constructed an brand space designed by Nike creative and WSDIA. Where there once was a dance floor with a bar, we created an auditorium with a stage for panel discussions and live performances. Around the room were custom fabricated and styled niches highlighting many of Atlanta’s influences on the world of sports and culture. For example, one niche was covered with pink fur and speaker cones paying homage to Outkast and the influence they had on the Atlanta music scene. Another was covered with wheat and featured spot lights, live camera feed and a screen to watch the feed on, paying homage to Atlanta’s current claim as the “Hollywood of the South”.
In what was typically a gallery space for the Arts Center, we created two separate experience areas for consumers. The first, being a replica of a photography studio by local photographer Cam Kirk, replicated down to the last toy and coffee table book. In addition to capturing photography, Cam and other creatives gave talks focused on personal experiences that informed their work.
The second area was for customization. Lot, Stock, and Barrell set up shop in a pop-up workshop space where they worked with consumers to create one-of-a-kind garments. Local retailer and Nike partner A Ma Maniere designed limited addition artwork used to customize jerseys. In a private room just off the gallery space, we set up a YouTube studio. Featuring a green screen and editing bays. This space was meant to act as a classroom focused on building compelling content through video. In the corridor connecting the gallery space to the auditorium, we installed an array of 10 monitors. The screens changed throughout the event from unified branded content, live streams from the gym space, photographs from the previous days events, and a calendar of the current days events.
The final step was to paint the exterior walls black to create a blank slate. On the long side of the building, Nike branding elements “DREAMS ARE MADE HERE” and the Super Bowl LIII logo were added to identify the building. On the short side, a local artist created a piece reflecting the idea of sport being a conduit for fulfilling your craziest dreams.
Over the course of it’s 7 day life span, the space hosted thousands of consumers, hundreds of high school athletes, tons of local artists, muscians, and influencers, a handful of sports figures, and one Grammy nominated performer – 21 Savage. When it came time for teardown, it was clear that the space had lived up to it’s mission: “DREAMS ARE MADE HERE”.
Creative Direction:Nike Brand Design NA
Creative Direction and Design: WSDIA
Fabrication and Construction: satis&fy, llc
Event Production and Management: MKTG
Customization: Lot, Stock, and Barrel
Exterior branding muralist: Buckhead Murals
Photography by Mo Daoud
Event Photography by Fred Daniels
‘The First Nike’ Marble Sculpture: Alasdair Thomson
Bringing the Department of Unimaginable to life for consumers in Los Angeles to celebrate Air Max Day 2019 and the release of the newest addition to the Air Max Collection: the 720.
AMD 2019 was not what Nike fans have come to expect from the brand. This year Nike focused on shifting consumer perspective by bringing them into the design process. Visitors to each of the activations in Los Angeles were encouraged to come up with their own version of Air Max footwear. Informed by the legacy of the sneaker, visitors to the Department of Unimaginable LA were invited to flex some creative muscle and design their own Air Max, through workshops lead by Nike designers and collaborators.
When not involved in one of the workshops, visitors could head to the 2nd floor of the building where laboratory inspired wall panels exhibited a timeline of the evolution of the Air Max. Including a collection of some of the most prized Air Max releases, on loan from dedicated sneakerheads, on display in specimen bell jars for some additional inspiration.
At the Department of Unimaginable Kids space, the next generation of sneakerheads was fully immersed in the science of the technology found in the air bags that made Air Max an icon. Led by Air Scientists, the Air Recruits learned about several different properties of air through hands-on experiments based in chemistry and physics. There was a decontamination chamber, dry ice bubbles, and an obstacle course based on the Bernoulli Principle to illustrate how air can be used in a variety of ways. To finished off their “training”, recruits were tasked with designing their own unique Air Max bubble using the knowledge gained from the earlier experiments. As they reunited with their parents, each newly graduated “Air Scientist” left with some Air Max swag, their custom shoe design, and a little bit of extra knowledge.
Overall, Air Max Day 2019 in Los Angeles was one for the books. Instead of elaborate retail activations where consumers could purchase and customize limited addition footwear and related products, Nike focused on bringing their fans into the conversation. It was a chance for consumers to look at the product from a different perspective and who knows? Maybe Nike even discovered some new designers along the way.
The House of Hoops Pop Up retail space was a hub of activity throughout All Star Weekend. Located across the street from the Spectrum Center in Charlotte, NC, Nike and Foot Locker capitalized on the prime location to engage with consumers throughout the weekend. The space started as a raw shell and was converted to a retail space in just four days. We installed all truss, lighting, audio, video, and custom scenic elements.
The space included three different zones to support consumer engagement throughout the space. The experience started with a branded entry tunnel into the building. A jumbotron with displayed content highlighting products and players was the first zone. This area was the footwear try on area where the hottest shoes were showcased each day. A custom footwear wall with monitors above, displayed all available shoes.
Moving into the middle of the room, MKTG staffed a customization and workshop area for consumers and special guests. High school basketball teams, NBA athletes, and general public were given the opportunity to customize a one of kind pair of shoes to commemorate the weekend. Across from the customization area was one of the HOH Cubes (see HOH Courtside LA 2018), providing another product showcase and retail opportunity.
Moving to the back portion of the space, a basketball court made for the perfect space for consumers to try on the just released Nike Adapt BB. On the right end of the court, product specialists helped consumers understand the product and ensured they were using it correctly. On the left side of the court, consumers ran through a drill to feel the shoe in action. At the end of it all, consumers could purchase product. Nike/Foot Locker was very pleased to see a 95% sell through rate of the Nike Adapt BB.
The space was filled with energy throughout the weekend. NBA athletes Jason Tatum, Ben Simmons, Kyrie Irving, and Russell Westbrook to host workshops and engage with consumers both in space and through social media. Several DJ’s keep the vibe hot throughout the weekend as well. The team consisting of five agencies, several photographers and videographers, all worked hand in hand with the Nike team to bring the vision alive in a few short weeks. The space was a huge success from both a retail and marketing perspective.
Overall, this project would not have been possible without the support from both the Portland and New York teams. Almost every person in the US offices touched this project in one way or another. From covering for each other when people needed to travel, to jumping in to lend a hand with extra time, this was a full team effort and everyone should be proud of themselves for the contribution they made to the project. It’s the crazy ones like these that remind us what a great team we are at satis&fy and how it’s each and every one of us that make these crazy dreams a reality.
With less than two weeks from receiving the project to launch date, our bi-coastal team worked simultaneously to execute the retail component for the Lebron James 16 campaign. In both locations, Nike Soho in New York and Nike at The Grove in LA, the installations combined scenic and video services, bringing the vision of the LBJ16 shoe launch to life. Bringing elements of a city construction site into a retail space was the inspiration from the clients design team. This included scaffolding and concrete props. In the installation at the LA location, we also included a custom built shattered backboard display at the entrance to the store. In both locations, a custom monitor array displayed content speaking to the LBJ16 shoe.
Working with the LA Nike team, we produced a brand activation space to launch the Nike and Carhartt WIP collaboration footwear collection.We designed a workshop themed space aligned with the tradesman Carhartt brand identity, using materials found on a typical construction site, and located within the Bodega Store in Downtown Los Angles.
We created custom workshop themed product displays and furniture using builder grade materials, with the signature Carhartt orange used selectively throughout each element. 2x4 lumber, cinderblocks, workers sawhorses, and stacks of plywood sheets were utilized to create a cohesive workshop. We decorated the space by installing Nike and Carhartt campaign imagery and graphics, printed on Carhartt duck cloth canvas true to brand feel. We also brought in an old school 80’s CRT television set, acquired from a coworkers parents garage, to fit the lo-fi aesthetic of the Carhartt brand, which looped content created by the Nike brand design team.
We installed sewing machines and tailoring supplies for a complete clothing customization workshop experience, in partnership with Lot, Stock, and Barrel, an LA based clothing customization team, to create personalized and unique Nike + Carhartt garments for the launch party guests.
photography by Jean Sung Kim
Partnering with design agency, Industry PDX, we helped to successfully launch HP’s newest product in New York City. The event announced the release of the Spectre Folio, a premium PC innovation with state-of-the-art design and functionality. Starting the night out with a press release at an event space inside Manhattan’s Chelsea Market, followed by a cocktail party experience, with a rotation of VIP influencers.
We worked closely with our design partners to bring this experience to life, having provided both scenic and technical production, as well as on-site event management. We provided all scenic elements, from custom built fixtures to large format graphics. Our tech team tackled light, sound, and video throughout.
photography by Industry PDX
To kick off the 2018/19 NBA season Satis&fy partnered with House of Hoops (Nike + Foot Locker) to create Courtside. This retail and customization pop-up tour centered around the sport, style, and storytelling of basketball. The first iteration of Courtside debuted in Los Angeles for Lebron James’ first game with the LA Lakers in October 2018.
Through several rounds of design and budget discussions, the cubes started coming to life. Each cube measured 8ft square and was fabricated to include: steel substructure, wood framing, LED lighting, integrated peg-walls with display hardware, custom graphic and branding assets and ADA accessible ramps.
Over the course of the 3 days the activation was open to the public, thousands of people went through the experience. Countless pairs of shoes were customized and several products sold out entirely. In the end the client was elated and we were proud of such an usual style of build especially in such a short timeline.
photography by Sarah Mayne + Nike
For the reveal of Jordan Brand’s AJXXXIII shoe last fall, we transformed the new Jordan Flagship retail location in downtown LA into an unforgettable launch experience for exclusive media attendees. The Jordan Brand introduced innovative footwear technology inspired by space exploration. We were tasked with creating an environment showcasing their advances in footwear technology and research into cutting edge sports science equipment. Attendees were led on a private journey to explore the futuristic Jordan space lab concept and to try on the newest footwear technology, getting a first-hand experience of the latest in training and physical therapy research. The journey was guided by recordings of Michael Jordan’s own voice, and culminated in an exciting high-speed curtain drop reveal of the ground breaking AJXXXIII shoe.
Our team provided overall technical design of the space, created custom video content, and the audio and lighting design. Our project management team ran the live show, queuing the timing for the reveals and progression through the attendees journey. Our scenic team created space curtains from metallic fabric and mylar, and fabricated many custom fixtures designed to create a space laboratory setting.
With less than two weeks from receiving the project to launch date, our bi-coastal team worked simultaneously to execute the retail component for the Lebron James 16 campaign. In both locations, Nike Soho in New York and Nike at The Grove in LA, the installations combined scenic and video services, bringing the vision of the LBJ16 shoe launch to life. Bringing elements of a cities aesthetics into a retail space was the inspiration from the clients design team. This included scaffolding and concrete props. In the installation at the LA location, we also included a custom built shattered backboard display at the entrance to the store. In both locations, a custom monitor array displayed content speaking to the LBJ16 shoe.
LA photography by Misha Ashton
NYC photography by Thomas Mitchell
Celebrating the launch of Nike’s revolutionary Epic React shoe our US teams joined forces in Chicago to bring the one-of-a-kind ‘House of Go’ to life. The state-of-the-art treadmill studio within offers complimentary classes tailored to all fitness levels – with coaching and music to motivate! The “fun house” style retail atmosphere and interactive exhibitions visually showcased the soft, springy, and light attributes of this ground breaking running shoe.
photography by Tim Jarosz
In May of 2018, Rosie Lee reached out to satis&fy to partner on a project for Ketel One. Earlier that month, Ketel One debuted their new Botanical line which is low in calories, has no carbs, and that will strike home with the health-conscious consumer. The event featured a workout class as well as the opportunity to enjoy the new line of vodka.
Hosted at the 620 Loft & Garden in Roc Center, satis&fy worked closely with Rosie Lee to meet the designated budget, hit deadlines, and bring the design to life. Satis&fy were tasked with producing all scenic elements, technical production, and gifting. The majority of scenic items were created in house and satis&fy worked closely with partner vendors to execute the additional elements.
The final result was a successful media and influencer event that drove social engagement and generated buzz for Ketel One’s new product.
photography by Thomas Mitchell and courtesy of Ketel One
In 2017, Dyson partnered with satis&fy to install over a hundred of long-term fixed furniture and retail elements throughout 4 stores in the United States and Canada. This was our first time working with Dyson and satis&fy has built an incredible relationship with them. They know us as a company they can rely on to provide the highest quality fixtures, pivot with any change and do it all with a strong and knowledgeable team to support them. James Dyson, the founder and chief engineer visited the Fifth Avenue store in New York before the opening. He later sent a message to the Dyson team that satis&fy had been working with, speaking very highly of the store and specifically mentioning that all the fixed furniture was “executed perfectly”. Something he does not say often. All involved should feel very proud in the success of this project.
photographs, courtesy of Dyson
With the release of the S8 and S8+, Samsung set out to “unbox your phone” – a mission statement reflected in the revolutionary redesign of their popular cellular devices. Breaking the traditional confines of the smartphone screen, Samsung’s Infinity Display served as the visual inspiration for our recent installation in Manhattan.
Described by Samsung as “beautifully curved and perfectly symmetrical,” and “pure, pristine, and uninterrupted,” we knew instantly that the S8 Infinity Display’s story would be best told through a series of our bespoke infinity mirrors and projection capabilities.
Throughout Samsung’s 837 NYC location, lightboxes and pedestals – designed and crafted by satis&fy specialists – enveloped the gear on display in a radiant, otherworldly glow. A fleet of infinity mirrors offered visitors a glance into an endless expanse of depth and light, referencing the Infinity Display’s end-to-end screen. At the installation’s core, five layered screens coupled with rear projection capabilities brought an immersive 3D illusion to life
In 1987, Tinker Hatfield merged avant-garde design with NASA technology to bring the Air Max to life — three decades later, the groundbreaking athletic shoe has blossomed into an iconic symbol of street fashion. Inspired by the innovative and controversial “inside out” design of the Georges Pompidou Centre in Paris, the Air Max forever changed the game, reshaping the archetypes of contemporary footwear design.
Born from the rich history and heritage surrounding the Air Max line, NikeTown NY’s series of celebratory installations were dynamic caches of sneaker lore; the first, an explosion of colors, shapes, and textures unmistakably tied to Hatfield’s iconic designs. Display cases adorning the walls functioned as both a time capsule and storybook, taking consumers on a neon-lit journey through decades of evolution and reinvention.
Switching gears from the “history lesson” ethos of the first “Air Max Ultra” installation, the second and final “VaporMax” makeover gave rise to a polished, modern retail environment — a departure from the preceding design’s vintage aesthetic. Assembled over the course of two days with a crew of 16 satis&fy specialists, the VaporMax installation echoed the Air Max line’s enduring, inventive spirit — embracing the elements of composition that forge the Air Max of today. Timeless, elegant, and always on the precipice of tomorrow.
Nike recognizes the cultural impact of sports extends far beyond recreation and entertainment — they believe in the potential for athletics to function as a vehicle for social equality and a driving force behind positive change in our communities. These core beliefs were the groundwork for Nike’s EQUALITY initiative: a call to action that challenges and inspires people to “take the fairness and respect they see in sport and translate them off the field.”
Leading by example, the EQUALITY initiative follows Nike’s recently announced partnerships with MENTOR and PeacePlayers International and took place amid the brand’s annual Black History Month (BHM) series of releases.
Taking cues from the imagery that fueled EQUALITY’s campaign, a team of satis&fy’s best transformed NikeTown NY’s retail space into a powerful visual statement, rich with striking portraits of athletes and bold typographical messages. Exclusive EQUALITY and BHM apparel entombed in gold and black product cases popped against glowing VC-Grid pixel controlled displays — finished to perfection with a smoky, mirrored surface.
At the installation’s heart, an evolving digital tower built from the portraits of both consumers and cultural icons — snapped in a nearby photo booth and delivered in real time — served as a shining beacon of solidarity and inclusiveness while providing guests with a unique, printed takeaway.
At satis&fy, our commitment to diversity, equality, and inclusion is a big part of who we are, and we’re honored to have played a hand in a project that so diligently reflects our beliefs.
Inspiring athletes to push their game to the next level, our latest installation at NikeTown NY embodied Nike’s “UNLIMITED” ethos on all fronts. A showcase of the brand’s latest innovative footwear, the installation called upon a 30-person satis&fy crew—over the course of 5 nights—to deliver a dazzling visual message that gave a nod to the world’s top Olympians and the sports they dominate.
Seizing the opportunity to craft an attention-demanding centerpiece, our specialists put their skills to the test, giving way to a hulking 20’ wide by 40’ tall LED wall and a series of chromed hanging mannequins, suspended in action and ascending 4 levels of the retail space’s refreshed sleek, metallic interior. Breaking the futuristic apparel’s design down to a science, custom lightboxes highlighted the technical specifications of the groundbreaking footwear, loaded with exploded models and conceptual diagrams—a perfect addition to the build’s otherworldly, mirrored display pedestals and carefully curated ambiance.
Always defy, never comply. This is the foundation of Jordan’s legacy.
In 1996, Michael Jordan teamed up with an unlikely cast of animated heroes to champion the intergalactic basketball game of a lifetime, all while creating an iconic, box-office hit in the process. To many, Space Jam isn’t just a basketball film, it’s a name synonymous with nostalgia – and Nike’s latest series of retail installations in New York, Chicago, and San Francisco undoubtedly emanated nostalgia.
If there was ever a doubt, the magnificently suspended, glowing 15’x15’ Jumpman logo above NikeTown NY’s atrium makes it clear: you’re in Jordan’s territory now. Below, otherworldly display pedestals – comprised of 3D moonrock inserts, acrylic bases, and impeccable lighting – pay homage to the film’s galactic atmosphere. The already impressive NikeTown NY LED wall was pushed to its limits, expanded and primed to accommodate Space Jam and Jordan-branded video content.
Outfitted with a pair of light boxes, flanking a striking infinity-mirror display (compliments of our R&D team’s recent efforts), the building’s East Pavilion showcases authentic pieces of Space Jam lore and the current product line offered in celebration of the film’s 20th anniversary. In the building’s exterior displays, wheat pasted graphics frame both an illuminated backboard and flawlessly fabricated moon.
Cheers to 20 years, Space Jam. Thanks for having us on board.
photos by Dorothy Hong
Shopping was yesterday – experiencing is tomorrow. Nike once again changes the game, sprinting into new realms of sports retail with the launch of its groundbreaking five-story, 55,000-square-foot retail space in SoHo. Undoubtedly a store of the future, Nike set the standard for all interactive retail installations to follow with an intoxicating array of technology infused experiential Trail Zones focused on maximizing consumers’ performance, while simultaneously offering an unparalleled level of personalized shopping experience.
Upon approaching the store, visitors are immediately greeted by high-tech accents: glimmering LEDs imparting movement on the building’s façade and the underside of the first floor’s escalator, foreshadowing the immersive digital content to be found inside the giant’s walls.
Taking cues from the successful VR technology behind Jordan’s “Last Shot” experience back in 2015, the brilliant minds at Nike repackaged the experiential trial zone into a bite-sized, retail-focused rendition. Complete with a Kinect sensor-integrated half court to capture and analyze personal performance, the Nike+ Basketball Trial Zone instantly transports consumers to iconic NYC playgrounds – courtesy of the massive displays adorning the walls.
Nike Running aficionados were not left out of the equation; athletes at the new SoHo footprint are offered the opportunity to put new Nike footwear through its paces atop a digitally-infused treadmill – an experience only previously seen during Nike’s “Forces of Nature” event at NTNY and the 2016 Olympic Track and Field Trials; we were lucky enough to support Nike on both of these projects. Runners are treated to real-time performance data while blazing through trails in iconic Central Park.
Beneath a series of intricate 3D-printed mannequins – seemingly suspended in time – the Nike+ Soccer Trial Zone plays host to 400-square-feet of synthetic turf, and a series of one-on-one training sessions with in-store professionals. Keeping true to their mission statement, Nike helps athletes step up their game by saving individual training results from each session.
An installation of this magnitude calls for the best team in the business – and we were there to answer the call. With teams from four international satis&fy branches, 10-30 crew members on site daily, and a month of hard work – we’d couldn’t be more proud of the result.
When consumers walked through NTNY’s doors on the morning of the new Mercurial Superfly V’s launch day, they found themselves catapulted into a retail space solely dedicated to the philosophy of fast.
A true testament to the technical abilities of our lighting designers, this installation called for over a mile of pixel controlled LED tape, thereby transforming the Mercurial’s explosive color palette into vibrant visuals.
Our team of engineers built a towering 40’ wide and 38’ tall high-gloss backdrop for the installation’s overwhelming visual centerpiece: a 15’ Formula One car flown upside down.
According to Nike Football Design Lead Jeongwoo Lee, the new Mercurial was designed holistically to guarantee “a true speed system, where all of the materials interlock to produce the most efficient package possible”. Echoing this design ethos, it took a team of satis&fy specialists to interlock talent and know-how in order to proficiently set the stage for the fastest boot in football.