PIGALLE X NIKE BBALL TOURNAMENT
- F a s h i o n W e e k - N e w Y o r k , N Y | 2 0 1 4 -
In celebration of Fall Fashion Week, French street-fashion designer Pigalle teamed up with Nike to deliver a limited edition run of co-branded apparel, and organized a VIP only event to kick off its launch. In true Nike style, the exclusive event inside the Manhattan center called for a full AV and scenic buildout—including the installation of a customized basketball court within the space, based on Pigalle’s signature purple hue and penchant for geometric design.
Spectators watched from the bleachers as celebrity guests battled it out on the court in a special 3-on-3 tournament, showing the new Nike Air Raid footwear in action. As the focus shifted to the stunning reception area, the attendees were treated to an early glimpse of Pigalle’s forthcoming product line.
photography by Dorothy Hong