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  -  N i k e W H Q  -  B e a v e r t o n,  O R  |   2 0 1 4   -

 

Upon entering the Nike Running PR Summit’s meeting space, visitors stepped into a unique experience that highlighted the innovations and development behind many of the company’s most iconic models—including the Free, Lunar and Zoom footwear.

 

 

At the heart of the space, a massive meeting table set the stage for discussion. Comprised of two separate pieces engineered to fit together seamlessly, the gargantuan table demanded the attention of visitors and functioned as a visual cornerstone of the buildout. 

Surrounded by a collection of mood boards and conceptual illustrations, a 12’ x 8’ shoe wall with a design inspired by the sole pattern of a Nike Free 5.0 was used to highlight footwear within the space.

 
 
photography by Misha Ashton-Moore