-  C h i c a g o,  I l l i n o i s   -   U S A   |   2 0 1 3-


An annual Chicago St. Patrick’s Day tradition, the Shamrock Shuffle 8K has hosted thousands of runners over the last three decades. At the heart of the event lies the Health & Fitness Expo—a showcase of the latest running footwear, apparel, nutrition and technology from over 80 companies all in one space.


Working closely with Nike, we developed a 325 square yard expo booth that served to tell the story behind Nike’s iconic Free product line—highlighting the innovative technology behind the apparel. 

Keeping the size limitations of the space in mind, our engineers created a massive 26’ x 16.5’ x 13’ cube that functioned as both the booth’s artistic centerpiece, and a functional storage area.