U S O L Y M P I C T R A C K + F I E L D T R I A L
- E u g e n e , O r e g o n | J u l y 2 0 1 6 -
An event of undeniable historical significance - for America’s premier athletes and Portland’s satis&fy team alike - Nike’s footprint at the U.S. Olympic Track and Field Trials in Eugene, OR called for a hands-on consumer experience of unmatched ingenuity. Stepping foot into the three interconnected igloo shaped domes, visitors were invited to live and breathe Nike’s rich history in the world of running – in addition to breaking a bit of a sweat atop a futuristic treadmill.
Visitors partaking in the Nike specialist lead consumer journey, marveled at the two iridescent honeycomb shaped sculptures centered in the “Innovation Dome”. Built by our skilled craftsman according to Nike’s design, these customized pieces were inspired by the 3D printed spike plates found on the bottom of the Nike Zoom Superfly Flyknit - an exclusive one off design, engineered together with Gold-medal winning American sprinter Allyson Felix to help her repeat her success back in 2012.
The pinnacle of the installation - the interactive “Footwear Trial Dome” - gave consumers an opportunity to put their own running skills to the test. After strapping on a fresh pair of Nike’s new LunarEpic Flyknits, consumers were invited to board their designated treadmill where they were instantaneously catapulted into an immersive virtual reality running experience, racing against one another, as well as, Olympic record holder Evan Jager.
photography by Misha Ashton-Moore