House of Hoops - Courtside

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House of Hoops - Courtside

To kick off the 2018/19 NBA season, Satis&fy partnered with House of Hoops (Nike + Foot Locker) to create Courtside, a retail and customization pop-up tour centered around the sport, style and storytelling of basketball. The first iteration of Courtside debuted in Los Angeles for Lebron James’ first game with the LA Lakers in October 2018.

The direction from the client was to create a consumer-friendly experience comprised of several cubes that would “unfold” to reveal unique retail and storytelling spaces. From the beginning, we were up against a very short production timeline (3 weeks) to get everything engineered, constructed, and finished in time for transport.Through several rounds of design and budget discussions, the cubes started coming to life. Each cube measured 8ft square and was fabricated to include: steel substructure, wood framing, LED lighting, integrated peg-walls with display hardware, custom graphic and branding assets, and ADA accessible ramps.  By the time the project was ready for installation, we had fabricated 6 full cubes, coordinated the onsite construction and programming of a 7th cube wrapped with LED video tiles, outfitted a shipping container for onsite product storage, and built temporary DJ and cash wrap structures. All told, it took (2) specialty 53’ curtain side trailers, (1) 40’ step trailer, (1) hard side 53’ trailer, and (1) 26’ shop truck to transport all of the components for this activation to site. In addition to the aforementioned vehicles required to transport the components, we used (1) oversized heavy-duty forklift to move the shipping container into place and (2) medium-duty forklifts to place the cubes and bases.

Installation provided another set of challenges since it took place in a very high traffic area of Downtown Los Angeles. With extensive coordination with the City of LA, local Union labor, and venue management (LA Live), we were able to limit street closure and have Courtside installed in 2 days. Since there was so little time to fabricate these items before they were live, we weren’t able to extensively test all of the cube components prior to installation. This put us in the unique position to do a “live prototype” where we could see how consumers interacted with each piece, how materials held up to environmental factors, what challenges arose that were not initially considered, and any superfluous elements that were not required for the success of the event.

Following a successful installation, Courtside was ready for action. On the first day of the event there were people lined up around the barricade hours before it was to open.The line grew all day with eager sneaker heads and consumers asking anyone who was around, what was going on in the space, and how long it would be open. When DJ Brett Hartt started up his set, people who were just passing by, joined the line which eventually wrapped around the block.

Once the gates were open and the staff began to let the crowd in, the entire space was buzzing. People floated from cube to cube laughing and taking pictures, staff and customers were dancing to the DJ, and the shoe customization area was packed. People continued to gather around the barriers to watch the commotion as the night grew dark and the lights form the LED cube lit up the area with a glow of alternating colors.

Over the course of the 3 days the activation was open to the public, thousands of people went through the experience. Countless pairs of shoes were customized and several products sold out entirely. In the end the client was elated and we were proud of such an unsual style of build, especially in such a short timeline. We have since reused some of the House of Hoops cubes for other events including the Concord Classic in Chicago and All Star Weekend 2019 in Charlotte. (link to ASW-HOH).

Client \\ House of Hoops (Foot Locker + Nike

Photography \\ Victory 

Customization and Programming \\ MKTG

Location \\ Microsoft Square

Designer \\ Sean Pearson Ruf Project

Live artist \\ James Haunt

Live DJ \\ Brett Hartt

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Lebron James 16 Shoe Launch - LA/NYC

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Lebron James 16 Shoe Launch - LA/NYC


With less than two weeks from receiving the project to launch date, our bi-coastal team worked simultaneously to execute the build of the retail component for the Lebron James 16 campaign. In both locations, Nike Soho in New York and Nike at The Grove in LA, the installations combined scenic and video services, bringing the vision of the LBJ16 shoe launch to life. Bringing elements of a cities aesthetic into a retail space was the inspiration from the clients design team. This included scaffolding and concrete props. In the installation at the LA location, we also included a custom built shattered backboard display at the entrance to the store. In both locations, a custom monitor array displayed content speaking to the LBJ16 shoe. 



Los Angeles photography by Misha Ashton

New York photography by Thomas Mitchell

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All-Star Weekend \\ House of Hoops

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All-Star Weekend \\ House of Hoops

The House of Hoops Pop Up retail space was a hub of activity throughout All Star Weekend. Located across the street from the Spectrum Center in Charlotte, NC, Nike and Foot Locker capitalized on the prime location to engage with consumers throughout the weekend. The space started as a raw shell and was converted to a retail space in just four days. We installed all truss, lighting, audio, video, and custom scenic elements. 

The space included three different zones to support consumer engagement throughout the space. The experience started with a branded entry tunnel into the building. A jumbotron with displayed content highlighting products and players was the first zone. This area was the footwear try on area where the hottest shoes were showcased each day. A custom footwear wall with monitors above, displayed all available shoes. 

Moving into the middle of the room, MKTG staffed a customization and workshop area for consumers and special guests. High school basketball teams, NBA athletes, and general public were given the opportunity to customize a one of kind pair of shoes to commemorate the weekend. Across from the customization area was one of the HOH Cubes (see HOH Courtside LA 2018), providing another product showcase and retail opportunity. 

Moving to the back portion of the space, a basketball court made for the perfect space for consumers to try on the just released Nike Adapt BB. On the right end of the court, product specialists helped consumers understand the product and ensured they were using it correctly. On the left side of the court, consumers ran through a drill to feel the shoe in action. At the end of it all, consumers could purchase product. Nike/Foot Locker was very pleased to see a 95% sell through rate of the Nike Adapt BB. 

The space was filled with energy throughout the weekend. NBA athletes Jason Tatum, Ben Simmons, Kyrie Irving, and Russell Westbrook to host workshops and engage with consumers both in space and through social media. Several DJ’s keep the vibe hot throughout the weekend as well. The team consisting of five agencies, several photographers and videographers, all worked hand in hand with the Nike team to bring the vision alive in a few short weeks. The space was a huge success from both a retail and marketing perspective.

Overall, this project would not have been possible without the support from both the Portland and New York teams. Almost every person in the US offices touched this project in one way or another. From covering for each other when people needed to travel, to jumping in to lend a hand with extra time, this was a full team effort and everyone should be proud of themselves for the contribution they made to the project. It’s the crazy ones like these that remind us what a great team we are at satis&fy and how it’s each and every one of us that make these crazy dreams a reality. 

Photography by Jeremy Fenske

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Future of Flight - AJXXXIII Launch

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Future of Flight - AJXXXIII Launch

For the reveal of Jordan Brand’s AJXXXIII shoe last fall, we transformed the new Jordan Flagship retail location in downtown LA into an unforgettable launch experience for exclusive media attendees. The Jordan Brand introduced innovative footwear technology inspired by space exploration. We were tasked with creating an environment showcasing their advances in footwear technology and research into cutting edge sports science equipment. Attendees were led on a private journey to explore the futuristic Jordan space lab concept and to try on the newest footwear technology, getting a first-hand experience of the latest in training and physical therapy research. The journey was guided by recordings of Michael Jordan’s own voice, and culminated in an exciting high-speed curtain drop reveal of the ground breaking AJXXXIII shoe. 

Our team provided overall technical design of the space, created custom video content, and the audio and lighting design. Our project management team ran the live show, queuing the timing for the reveals and progression through the attendees journey. Our scenic team created space curtains from metallic fabric and mylar, and fabricated many custom fixtures designed to create a space laboratory setting.


video by Los York

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Nike + Carhartt WIP Collaboration

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Nike + Carhartt WIP Collaboration

Working with the LA Nike team, we produced a brand activation space to launch the Nike and Carhartt WIP collaboration footwear collection. We designed a workshop themed space aligned with the tradesman Carhartt brand identity, using materials found on a typical construction site, and located within the Bodega Store in Downtown Los Angles.

We created custom workshop themed product displays and furniture using builder grade materials, with the signature Carhartt orange used selectively throughout each element. 2x4 lumber, cinderblocks, workers sawhorses, and stacks of plywood sheets were utilized to create a cohesive workshop. We decorated the space by installing Nike and Carhartt campaign imagery and graphics, printed on Carhartt duck cloth canvas true to brand feel. We also brought in an old school 80’s CRT television set, acquired from a coworkers parents garage, to fit the lo-fi aesthetic of the Carhartt brand, which looped content created by the Nike brand design team.

We installed sewing machines and tailoring supplies for a complete clothing customization workshop experience, in partnership with Lot, Stock, and Barrel, an LA based clothing customization team, to create personalized and unique Nike + Carhartt garments for the launch party guests.

Photography by Jean Sung Kim

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HP - Spectre Folio Launch 2018

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HP - Spectre Folio Launch 2018

Partnering with design agency, Industry PDX, we helped to successfully launch HP’s newest product in New York City. The event announced the release of the Spectre Folio, a premium PC innovation with state-of-the-art design and functionality. Starting the night out with a press release inside Manhattan’s Chelsea Market, followed by a cocktail party experience, with a rotation of VIP influencers. 

We worked closely with our design partners to bring this experience to life, having provided both scenic and technical production, as well as on-site event management. We provided all scenic elements, from custom built fixtures to large format graphics. Our tech team tackled light, sound, and video throughout. 

Photography by Industry PDX

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Samsung Galaxy Studio Tour

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Samsung Galaxy Studio Tour

Samsung Galaxy Studio Tour

Samsung went on a national tour to commemorate the launch of the Galaxy S9 and highlight the camera’s properties. We were asked to re-create a mobile activation of the existing low light booth at Samsung837. This activation, titled “Brilliant in the dark” encouraged consumers to utilize the low-light camera on the Galaxy S9 that adapts to light like the human eye with its adjustable aperture. The Satis&fy team is delighted to have been able to help make the experience possible by building the immersive audio and visual light show. The activation traveled across country from Phoenix to San Francisco, Houston to Cleveland, Atlanta to New Orleans and touched down in 15 cities overall in the United States over the course of the summer in 2018.

 

photography by Misha Ashton

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