N i k e + C a r h a r t t W I P

-  L o s A n g e l e s , C A   |   2 0 1 8  -

Working with the LA Nike team, we produced a brand activation space to launch the Nike and Carhartt WIP collaboration footwear collection.We designed a workshop themed space aligned with the tradesman Carhartt brand identity, using materials found on a typical construction site, and located within the Bodega Store in Downtown Los Angles. 

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We created custom workshop themed product displays and furniture using builder grade materials, with the signature Carhartt orange used selectively throughout each element. 2x4 lumber, cinderblocks, workers sawhorses, and stacks of plywood sheets were utilized to create a cohesive workshop. We decorated the space by installing Nike and Carhartt campaign imagery and graphics, printed on Carhartt duck cloth canvas true to brand feel. We also brought in an old school 80’s CRT television set, acquired from a coworkers parents garage, to fit the lo-fi aesthetic of the Carhartt brand, which looped content created by the Nike brand design team.

We installed sewing machines and tailoring supplies for a complete clothing customization workshop experience, in partnership with Lot, Stock, and Barrel, an LA based clothing customization team, to create personalized and unique Nike + Carhartt garments for the launch party guests.

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photography by Jean Sung Kim