H I K E N I K E A C G - P O P U P
- N e w Y o r k, N Y - U S A | 2 0 1 5 -
Located on 135 Bowery in New York City, the ‘Hike Nike NYC’ pop-up shop functioned as a unique, multi-purpose temporary installation, both showcasing the upcoming line of ACG gear and serving as the trailhead for a series of Nike-led hikes through the urban jungle.
Brimming with classic Nike imagery (reimagined by renowned, LA-based artist Steven Harrington), the pop-up shop’s aesthetic was a sublime marriage between the warm, rustic feel of a wooden cabin and the often bizarre, psychedelic creative direction Harrington fans have grown to love and expect.
photography by Dorothy Hong