Blue Wire \\ Wynn Las Vegas

OBJECTIVE

Blue Wire was looking to Translate it’s mission statement into a podcast studio in the Wynn, Las Vegas where traditional sport meets premium content creation to create a platform for fans to amplify their voices.

Playing host to professional athletes, content creators, and the occasional spectator, this space is designed to be inclusive of all levels of the sports fandom.

They chose Satis&Fy, a premiere experiential marketing agency, to lead the design, fabrication, and build-out for their custom studio — engineered from the ground up for content production, live broadcast, and a unique guest experience.

APPROACH

Satis&Fy collaborated with our friends at Cool District to work alongside the Blue Wire team. We developed a state-of-the-art podcast studio design to best showcase their myriad shows, initiatives and creators. The space not only had to look professional on camera and sound perfect in speakers or headphones, but it also had to feel welcoming in-person for talent and visitors.

One of the biggest challenges was ensuring the Blue Wire Studio space fit into the luxurious setting of the Wynn Resort in Las Vegas. The design, interior and construction teams from the Wynn were critical partners to ensure this space met the standards of the Wynn and was completed in the ambitious timeline allocated to the project.

RESULTS

The Blue Wire Studio at the Wynn Resort in Las Vegas is the first of it’s kind in many ways and has already played host to some major names in the sports world. It has become one of the most recognizable activations on the Wynn property, hosting major sports and media personalities. With the support of the Wynn design teams, this space embodies both the sport-centric values of the Blue Wire brand and the premium environment expected of the Wynn brand.

This has become one of the strongest brand activation examples for what Satis&Fy does best — taking an ambitious client idea, and expanding on it in every direction to deliver a beautiful brand activation.

CAPABILITIES

• custom fabrication

• custom build

• studio event design

• brand activation strategy