100 THIEVES \\ OFFICE BUILD
OBJECTIVE
Elevate a conventional office space into a first-of-its-kind, 15,000-square foot, world-class training compound and home base for LA’s premier e-sports team.
APPROACH
For two months, satis&fy prepped the newly constructed 100 Thieves Cash App Compound for launch — the largest competitive gaming practice facility in the US — and home to the brand’s streaming content creators, successful streetwear apparel business, and retail store.
Tasked to install visual elements that elevated the team’s branding, we crafted a nearly monochromatic space with striking on-brand color blocks through wall decals, custom-wrapped arcade cabinets, signage, and an on-brand outdoor basketball court. Training rooms were brought to life through overhead, Wallstreet-esque tickers which allow for customized content to be interchanged. The aesthetics and lighting of the streaming rooms were honed to perfection through our tech team’s eye for visual design.
RESULTS
The grand opening received coverage in Hypebeast, Variety, Forbes, and The Washington Post. Press and social coverage peaked during the unveiling, helping to put 100 Thieves on the map once again as the prominent and leading team in e-sports gaming.
