Money20/20 \\ Las Vegas 2022
OBJECTIVE
Fresh off the successful production of content stages and experience spaces at Money20/20 Europe in Amsterdam, satis&fy was invited and challenged to bring our magic to the FinTech industry’s leading show in the USA! Money20/20 USA in Las Vegas needed a partner to build visual excitement and sustained energy throughout the four day show run.
satis&fy welcomed the opportunity to further demonstrate our global competency in creative, fabrication and technology for this exciting client.
APPROACH
A team of experts was hand-picked from our Dutch, German and American offices and charged with creating two engaging experience spaces consistent with the high expectations set at the European show.
The Entryway Experience was to be an attention-grabbing feature to mark the beginning of the Money20/20 USA journey. We created an LED-lit approach flanked by on-stage performers and a DJ atop the main structure to generate excitement. Attendees were propelled forward through a dark tunnel and emerged into the bright world of the show, punctuated by a massive 24’ high brand icon. This icon became the backdrop for social content, a meet-up point and the canvas for ever-changing activations throughout the show to sustain the energy.
The Rapyd Build Bold Stage was to be an engine of content and connection – approachable, dynamic and engaging. Through a rock-n-roll and concert poster aesthetic, a stage was created to host a wide range of speakers throughout the conference. From entrepreneurs, and FinTech experts, to Derek Jeter, the Rapyd stage was in constant rotation through the show. satis&fy designed and built the space, planned the technical equipment, provided lighting, audio and video gear and supervised Front-of-House show staff.
RESULTS
The satis&fy global team created memorable experiences for Money20/20 USA USA in Las Vegas. The iconic spaces and content were seen up close and from afar – and reverberated through numerous social channels with memories shared across the globe.
From the first conceptual drawing, to the final truck load-out, the satis&fy team put expertise, service and heart into every detail of Money20/20 USA in Las Vegas and we’re ready to take on the next.
