LUFTHANSA \\ LOGO LAUNCH
OBJECTIVE
Celebrate 100 years of Lufthansa — Europe’s largest airline — while introducing the brand’s redesigned identity to the world in a spectacular fashion.
APPROACH
It took 29 trailers full of equipment and a 380-person crew to transform the massive A380 hangar at Frankfurt Airport into an epicenter of celebration.
Inspired by Lufthansa’s new identity, a world of brilliant blue was brought to life. To elevate the atmosphere, we installed LED panels, painting the reception and presentation space from floor to ceiling with vibrant city skylines, glimmering stars, and festival-quality VFX to support a live DJ performance. The event’s dazzling centerpiece — a newly branded LH Boeing 747 — was the canvas for a dynamic showcase of satis&fy’s next-level projection mapping capabilities.
RESULTS
The Lufthansa reveal was an event of epic proportions, both visually and logistically. To avoid interrupting the live airport’s technical operations, our team both led and navigated a complex timing schedule for the event’s construction, duration, and dismantling.
