Mercedes \\ PR Event

OBJECTIVE

Partner with creative agency OSK to produce a private PR event hosted by Mercedes where exclusive press attendees were invited to a more intimate and exclusive look at the brand’s new line.

APPROACH

In addition to being introduced to the updated line of Mercedes vehicles, attendees participated in a fireside chat with executives to gain insight into the brand’s industry outlook. Afterwards, participants drove test vehicles from upstate New York to Jersey City.

We created display elements - including oversized letters and car platforms -  and provided the a/v elements  to present each vehicle both inside and outside the event space. Inside, we created a large moss wall with the Mercedes logo and display monitor to give the presentation space an outdoor feeling the brand  was looking to achieve.

RESULTS

This event served as the baseline opportunity for media to formulate reviews to be published in industry leading magazines and blogs. The product line was well received as indicated in the numerous write ups found online and in print.