PRE VIEW: \\ RETAIL POP-UP
OBJECTIVE \\
Preview’s purpose is bringing together men's athletic and lifestyle brands to a cohesive space that allows multiple styles and brands to coexist under the same roof.
With design agency Rosie Lee, we were tasked with translating this online platform into an in-store retail experience for followers to shop the products and brands they love.
APPROACH
Working in a triangulated team with Preview and Rosie Lee, we led the fabrication and provided; project management, scenic planning and services, graphic production, video services, electrical engineering/ general contracting services.
From creation of custom product display tables and fixtures to a 200 piece cone ceiling installation, our team led the entire store build out. Some of the additional scenic elements included: custom product display tables and fixtures, cash wrap, fitting rooms, vinyl graphic installation.
RESULTS
The 4,000-square-foot store at 134 Prince Street offered a bevy of sporty brands that complement wearables and other tech items. The space included an initial assortments from Olivers, Zanerobe Rec, Wheelers V, Fourlaps, Twenty Montreal, Endeavor Athletics, Aeance, Swet Tailor, Hickies and Helmm. It provided tourists and local hype-beasts a place to shop and interact with emerging brands in a truly engaging way.
